Meta Doubles Training Efficiency of LLM-Scale Ads Model GEM
Meta's Generative Ads Recommendation Model (GEM), the foundation model for ads recommendations on Instagram and Facebook, now trains at LLM scale on thousands of latest-generation GPUs. The company doubled end-to-end training efficiency to 20–25% Model FLOPs Utilization (MFU) while scaling training FLOPs 4x.
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